Our Vision and Mission
Our mission is to provide children, families, caregivers and professionals with advice, training and practical tools to prevent bullying and protect young lives.
We do this through…
Giving advice
We provide children, families and professionals with advice and information to keep our children safe.
Delivering training
We provide a range of training opportunities for professionals working with children and young people to support the provision of safe and nurturing environments.
Working directly with children, parents, caregivers and professionals
We deliver high impact programmes of support for children, parents, carers and professionals to prevent bullying and keep children safe.
- ZAP
- EARA
- PACS
- Thrive
Raising awareness
We work through a variety of communication channels, partners, campaigns and events to raise awareness of bullying and how to stop it.
- Campaigns
- Press releases and blog posts
- Partnership work
Our values
- We believe that every child has the right to live life free from bullying and harm
- We believe that all adults have a responsibility for creating safe and nurturing environments for children
- We value the role of parents and carers and work with them to keep children safe
- We believe that by working together we can protect more young lives and actively encourage partnership work
Our work
Bullying is the repetitive, intentional hurting of one person or group by another person or group, where the relationship involves an imbalance of power. It can happen face-to-face or through cyberspace, and comes in many different forms.
We exist to equip young people, parents and professionals with practical strategies to prevent bullying and safeguard children across the UK.
The impact of bullying
Bullying doesn’t just affect the target, but also the children who are involved in bullying behaviour and everyone who is exposed to the environment in which it occurs. When left unaccounted for, bullying can result in young people:
- having low self-esteem;
- developing depression or anxiety;
- having lower academic achievements;
- being unable to form trusting, healthy relationships;
- having poor social skills;
- turning to self-harm or in severe cases, considering suicide.
Who we work with
We seek to support children and young people, parents, carers and those in professional contact with children.
Our main body of work falls into five main categories:
- Workshops for children aged 9-16 and their parents, teaching proven techniques to build self-confidence, stay safe and respond to bullying in practical ways.
- Information and advice on dealing with bullying and related problems, freely available to schools, professionals, families and children.
- Training in best practice approaches to tackling bullying for teachers, youth workers and child protection professionals in the AU and internationally.
- Working with Government and other organisations to ensure that concerns for safeguarding children are high on the national agenda.
- Media engagement to raise awareness and dispel myths about bullying and child protection among the general public.